Federal Cars 25th Anniversary Campaign

marketing, branding, graphic design, print, online, campaign

It was in 1990 – the movie theaters were showing Pretty Women, we were all cheering for Kevin, who was left Home Alone. Rolling Stones made their first stage appearance in Prague and men were turning their heads on the street to see the first Peugeot car. It was this year when the Federal Cars company was founded. It has a jubilee this year and we are honored to create a year of celebration campaign for them. Full scope of events, social media strategies, merchandising and last but not least the jubilee logo.

Psal se rok 1990. Na plátnech kin se objevil film Pretty Woman a všichni jsme fandili Kevinovi, který zůstal Sám doma. Do Prahy přijeli Rolling Stones a na ulicích se chlapi otáčeli za prvním Peugeotem. V tom roce vznikla i firma Fedral Cars. Letos slaví kulaté výročí a nám je ctí tvořit celoroční narozeninovou kampaň. Od výročního loga, přes merchandising, strategii sociálních sítí, až po kompletní eventy.